the process-Borders Holly & Marshmallow
Hi guys!
Here are some of my drawings and sketches for the Border's campaign. The idea is about a sweet relationship between a toy polar bear cub and a fairy named Marshmallow and Holly. It's a story about friendship, inspiration and enchantment.
They needed Holly to be youthful and sweet, and less mature--so they chose the one on the far left. I also drew numerous variations of dresses for her--and the "holly" dress fitted best for their color palette and also matched her name :)
Originally Marshmallow wasn't supposed to be a toy, but the idea that he magically came to life, just like Pinocchio, made the concept even more holiday-ish.
Bringing Marshmallow to life was a lot of fun-- he is like this really adorable playful puppy, except he's a bear. I love how he just got chubbier by the end.
And here are some photos inside the Borders store courtesy of Michael Campbell and Shelly --Thanks so much guys!
It was one of the most fun projects I had the opportunity to work on (so far), and the people were great. They also made actual Marshmallow plush toys!...Yes, I have one :P
-Kei
Here are some of my drawings and sketches for the Border's campaign. The idea is about a sweet relationship between a toy polar bear cub and a fairy named Marshmallow and Holly. It's a story about friendship, inspiration and enchantment.
They needed Holly to be youthful and sweet, and less mature--so they chose the one on the far left. I also drew numerous variations of dresses for her--and the "holly" dress fitted best for their color palette and also matched her name :)
Originally Marshmallow wasn't supposed to be a toy, but the idea that he magically came to life, just like Pinocchio, made the concept even more holiday-ish.
Bringing Marshmallow to life was a lot of fun-- he is like this really adorable playful puppy, except he's a bear. I love how he just got chubbier by the end.
And here are some photos inside the Borders store courtesy of Michael Campbell and Shelly --Thanks so much guys!
It was one of the most fun projects I had the opportunity to work on (so far), and the people were great. They also made actual Marshmallow plush toys!...Yes, I have one :P
-Kei
Labels: borders, kei acedera
posted by Kei Acedera at 11:50 PM
46 Comments:
Wow Kei!!! Great job! What a really great package you put together. Very cute! I really like it.
Wonderful work, so much appeal!
Wow, looks awesome in the store!!
congrats kei !
Kei, you were absolutely awesome with this project. Wonderful art direction and insanely cute sketches to inspire us all.
It was a pleasure working under your direction on this project.
Awww, so cute! :) Looks great, congratulations!!!
Very cool. Sounds like it was a fun job to work on and the end results are fantastic.
These are absolutely adorable Kei! My fav is the postage one. They look great!
The store manager was very cool and let me take as many photos as I wanted. With this amazing work on display it made Borders look like a wonderland. I bought the calendar book with the illustrations for each month. Great work Kei!
Congrats Kei and Bobby!
The designs are so adorable. My favourite illustration is the postage stamp on Marshmallow's nose! Very funny!
And it was cool meeting you, Kei, yesterday at the royal winter fair. I remember seeing some of your drawings up on the walls at school back when I was only in first year. They were really inspiring.
You have a really beautiful drawing style Kei, congrats on this, really nice.
yay!!!! Go kei and bobby! Congrats! They are truly wonderful :)
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Thanks!
Rodrigo Lara - Brazil
Fantastic stuff Kei!
Marshmallow's adorable.
Wowww!! they're all cute and adorable :-) Well done, Kei!
-Charles-
Beautiful!
The staging in book store looks great too. good work and thanks for share
Great job on this, Kei. Super fun character design.
What a fun project. congratulations! Is beautiful!
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That's so wonderful, Kei; congratulations for getting into Borders (one of my favorite booksstores)! The art you created is gorgeous!
Hi Key.
Amazing work .... cute characters!
i loved =)
Rawls, Peter Chan, Comixguy, April,Brian Kachur, Rodrigo Lara,Cooked Art, --Many many thanks everyone.
Ryan Wood- Thanks so much Ryan- you've always been an inspiration to me.
Bobby Chiu- I couldn't have done it without you silly! I am very lucky to be working with a great artist as you.
Kactiguy- thanks! Yes it was a really fun project to work on, the team at Norders were a pleasure to work with.
Michael Campbell- Thanks a million Mickael! Wow that's awesome they made calendars!
Jinny Liang- It was great to meet you too Jinny--I'm glad to be an inspiration to you and I hope you reach your goals! You do great work so keep going!
libra bear- thank you so much!
Martin! Always great to hear from you!
Charles Santoso- glad you like it Charles!
jmanu- thanks so much!
Mark Behm- They were a ton of fun to draw, especially Marshmallow because of his round shape!
mara- Thanks a lot!
Cheeks- Thanks so much Sean ! Yeah I heard you go there often, I wish there was one here in Toronto!
Filipe- thank you!!
Those are amazing illustrations, awesome job Kei!! Having your artwork around the little bookstore brings so much life to it
WOW Kei! You did these! I kid you not, two weekends agoI was coming out of the Cheesecake Factory for dinner and right next door was a Borders and they had HUGE window posters of Marshmallow and my friend and I stood and awed at him for a couple minutes. I am so excited that you did these!!! I'm going to go back and see what they have inside now! I'll take photos!
yanimator- Thank you! yeah they really packed that bookstore with so many signs!
Gary Ham- Lol! I can't believe you stared at them--thank you! you just put a big smile to my face!
awesome job! And borders is my favourite book store - Do you know if your designs will be featured world wide or just in your part of the world?
Ill look out for them here in Scotland!
Ken - I believe it's strictly USA. Darn it! hehehe...
:D I came upon this site searching to find more information on the cute little bear my boyfriend bought for me n_n.
I'm glad you made Marshmallow so cute! I re-named him Bobo :3
Awww that's a cute name Karen!
Hey Kei,
I just received an email from the bookstore a couple of days ago with the fairy image. I thought it may have been one of yours, and lo and behold I stop by Imaginism to see in fact it was. congrats! GREAT STUFF!
Can I buy such drawing outside canada or the US? they are fantastic!
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Craig- Glad you like it Craig! Thanks so much.
Yannan-- Hmmn..I'm afraid not--its just within US--but I know they're selling a calendar with all the illustrations we did for them! And we're looking into making prints of them..so look out for that :)
Kei!
I was in Borders on the weekend and saw this campaign...amazing! The store was in Torrance and they said that they sold out of those plush bears in a couple of days. Way to go my friend. I grabbed a bunch of bookmarks for my kids.
Drove by it on my way to work in West LA aswell. I'm seeing it everywhere down here. Really awesome to know it was born and raised in Toronto by good ol' folks such as yerselves!
Congrats.
Kris.
I was at the mall today and didn't realize it had a Borders in it. Marshmallow and Holly were EVERYWHERE from spinning Holly to plushes. They did a great job with the marketing. I didn't have my camera with me today, but I put the camera in the car for the next trip.
I am so glad I googled Marshmallow! He had me dying of cute in Borders the other day and I love seeing the concept art. :]
to kei: maybe i could try to buy some over internet or ask my friends in the US send me one:) thanks
Awesome work as usual!
Hey Kei, I met you at this years wondercon in Sf. I work at the Academy of art in SF and theres a borders on the corner of Powell and Post that just put your work on the Billboard above the store. Thought you would like to see your work big here are the pictures! Great work, you guys are great inspiration. Fabian
here is the links to some photos i took for ya -
http://s140.photobucket.com/albums/r28/fabianmolina/?action=view¤t=IMG_1330.jpg
http://s140.photobucket.com/albums/r28/fabianmolina/?action=view¤t=IMG_1334.jpg
http://s140.photobucket.com/albums/r28/fabianmolina/?action=view¤t=IMG_1335.jpg
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Kris Pearns! Thanks so much! Its great to hear from you , I hope all is well.
Gary Ham- Wow I didn't imagine it would be that huge of a campaign! Thanks so much!
Anika- Aww I'm so happy you like him!
Yannan- Ok goodluck n thanks!
Cec- Thank you!
Californiagrown- WOW those are HUGE bilboards!!! Thank you so much for sending those pictures..I couldn't believe my eyes !!
Kei!!! So adorabubble!!! We are so proud of you!
<3 Pat
Great job on Marshmallow! I was in the Borders (New Jersey) and they had a ton of signs in there! The pic of Marshmallow being mailed out is adorable along with all the others :)
Wonderful work. At times it feels like cartooning has gone the way of Design markers, pen and ink and Dr. Martin's Dyes. But the characters are truly wonderful!
Great work!
I saw your art for the first time in Borders recently. No one could tell me about it so I did some research online and eventually found you.
I LOVE your fairy and would love to get a print/wallpaper/SOMETHING of her to share with my brother (he's a huge fan of cute fairy art).
Is something like that possible?
You can find me at http://www.jeremyduffy.com
I just love your marshmallow and Holly. I just went out and purchased one of the calendars and one of the toys. I tried getting some of the displays but they were promised already.
I would love to see some wallpapers of the drawings. I will keep checking back.
Thank you so much for these adorable little characters.
Happy Holidays to you!!
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